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Proving the Obvious
Now, I don’t want you to take this post the wrong way. I do believe in research. And even when we know something to be “generally” true, research and provide important granular information. Yesterday...
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Survey Says …
Customer service is tops at retaining customers … Here’s a headline in Internet Retailer, I love to see, because I’ve been “preaching” this forever. Most of the people who buy via direct commerce...
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Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths
Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths. This is a great post, which you should read in detail. I picked it up from a consultant friend, Ernie Shell, who blogs at Direct...
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E-Commerce and Retail
Kevin Hillstrom: MineThatData: Multichannel Wednesday: E-Commerce and Retail. The link above takes you to an outstanding set of observations about how multi-channel customers behave in the various...
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When Customer Service is Marketing
This is the title of a post by Ginger Conlon, Editor-in-Chief, Direct Marketing News. You can read it here. She writes about the proactive messaging from several companies in anticipation of Hurricane...
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Keeping Email Marketing in Proper Perspective
Kevin Hillstrom writes today on: Within E-Commerce, Email Marketing is Not Dead. Using very simple and clear data, he demonstrates the continuing role of email marketing in maintaining customer buying...
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